Ashley is the founder, owner, designer and maker of Wilde Wick Collection. Before launching the business in Fall of 2022, Ashley had years of professional experience building high-end custom homes all around Michigan - from Grand Rapids, along the Lakeshore, to Detroit and beyond; covering roles from interior designer, decorator, and project manager. During that time, she had acquired some "new aspects of home decor" visions that she somehow wanted to bring to life. Being part of people's interior dreams was always so fun and special - and knowing that she was taking part in such a crucial part of peoples' lives was huge. But, she wanted to take it a step further...
She wanted a brand of her own.
her.
meet ashley
how it started
For as long as Ashley can remember, she could never find a candle that was perfect in her eyes. She wanted something more high-end that wasn't perfumey; something that was natural, smelled fresh, and nature inspired. She wanted to burn a wax that didn't fill her home up with harmful toxins. Something that didn't give her a headache and was safe for her pets. She wanted long-lasting wooden wicks that crackled and had fireside ambiance. Something visually pleasing that would easily mesh with her home design. Something classic that she would want to show off in her home. Something essentially that was too pretty to burn. She never found that. So she created it.