About Us

Ashley Wiborn is the founder and artisan of Wilde Wick Collection, a brand born from many years in the building industry - shaping some of Michigan’s most prestigious homes. Before launching in 2022, she assisted in crafting custom homes from Grand Rapids, to Detroit and the Lakeshore; serving as an interior designer, decorator, and project manager. While bringing clients' architectural dreams to life was a privilege, Ashley felt a pull toward a more intimate form of home design. Driven by a desire for uncompromising quality and a unique vision for rustic-modern decor, she transitioned from building structures to handcrafting the atmosphere within them. Today, Wilde Wick is the realization of her pursuit of distinction—a brand built on the belief that home fragrance should be as personal as the home itself.